Lead Generation, SEO & CRM Consultant
(This is the text-only, accessible version of this Web site. The regular version is here.)
Author and CRM consultant with recent, intensive, hands-on Customer Relationship Management and Sales Lead Generation/Management experience in Australia, New Zealand, Singapore, Korea, Taiwan, Hong Kong, China, Malaysia, Philippines, India, Thailand, USA, UK and Germany.
I help businesses to refine their customer centric strategies, and choose the appropriate processes and software (in that order) to achieve their objectives.
I bring my computing, Internet, product marketing and CRM implementation experience in Nasdaq and ASX listed companies with tools such as Siebel, Onyx, Pivotal, down to simpler tools used by SME/SMB.
Specialisation
I specialise in the following areas:
- CRM assisted Sales Lead Management - I'm writing a book on this.
- Using Event Registration tactics as important elements of prospect generation and customer profiling.
- Designing and implementing Customer Surveys.
- Defining a long-term CRM Strategy.
- CRM Workshops for gathering requirements.
- Process Mapping and Touch Point identification.
- Loyalty Programs based on creating a community of customers.
- E-mail, Direct Mail, and Database Marketing, including special considerations for Greater China, Korea, and Japan.
- Ethics, Privacy and Anti-Spamming considerations.
- Sales scripts for Telequalification and inside sales.
- Outsourcing CRM and lead management.
- Partner Relationship Management (PRM).
- Search Engine Marketing (SEM)
Current Projects and Clients
- My growing list of world-wide clients now has its own page.
- My search engine optimization/search engine optimisation work now has its own page (you have to cover both US/UK spellings in SEO.)
[Recommended CRM Books]
[SEO]
[Resume]
[Privacy Policy]
[Contact]
[Home]
[Comparison of three low-end contact managers]
