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Services

SEO consulting:

CRM911 Digital is not your conventional SEO agency. – To save your time reading this, use the contact page to reach me.

I do not perform formulaic services such as choosing some number of keywords, writing content, obtaining links. and so on. 

I help you to optimise ecommerce, namely, improving the quality of conversions, be it expressed in money or in completed forms. I work with business leaders to help them get the most of their SEO investment.

  • SEO second opinion – My most popular service is to help business leaders to assess the effort that their existing SEO team (or agency) has put into SEO. Perhaps the team is stuck in a routine that concentrates on content, but not technical issues. Sometimes the agency is doing the bare minimum and omitting issues that they should have picked up. 
  • SEO audit – Each audit is customised to the client’s circumstances and position in their website journey.
    • Technical audit
    • Speed performance audit
    • Content audit
    • Backlink audit
  • Content consulting – I have a proven methodology of guiding writers to write user-friendly content that is also search-friendly. It instils discipline and consistency in the writing process, particularly when you are using several external writers, or a mix on in-house and external writers.
  • Rank monitoring and reporting – Rankings are always important for SEO success, but I believe that businesses should focus more on keyword groups, than on primary “money terms”. A money term is the most searched, converting keyword, but users will also use closely related language, so my approach is to measure the “visibility” of groups of closely related keywords, rather than single keywords.
  • Co-Managed SEO – Many companies engage an SEO agency and pay them every month without knowing if they are getting the best value for their investment. Others have in-house SEO people, but the managers might need to know whether their own team has adequate expertise , or needs refresher training. Hire me for a few hours each month to oversee your SEO agency.
  • Enterprise SEO consulting
    • Work flow analysis and improvement
    • Quantifying SEO value
    • Organisational design
    • Selecting the right SEO agency
    • Website accessibility
    • SEO training
    • Crisis Management Plan
  • Consulting to digital agencies
    • Staff selection
    • Staff refresher training
    • RFQ consulting
    • Fractional SEO

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